Write Clearly, Think Clearly

The more I work, the more I see the differences between those with clear ideas, and those who do not. 

Everything stems from how they write. The simpler a document is to read, the more work has been put into it. 

To write simple documents is to understand the problem it solves in the deepest level. It is to think clearly. 

I work for a couple of months now. So I am still a rookie in this endeavor. The advantage is that I do not have knowledge. I

t makes me read everything for the sole purpose of understanding processes and how people like to work. 

The most instructive documents are written in the simplest, down to earth language. the authors wrote them as if they were speaking to me directly. 

Some use AI, others to do not. But you can tell, they put time and efforts to make them easier for the reader. 

That is my goal, write in the simplest way possible. Think clearly.

I found a note, written in 1982 by David Ogilvy on writing. I think it will help: 

• Read the Roman-Raphealson Book on writing (3 times) 
• Write the way you talk. Naturally 
• Use short words, short sentences and short paragraphs 
• Never use Jargon words (circle back, re-conceptualize…)
• Never write more than 2 pages on any subject ( he clearly did not write a PRD) 
• Check your quotations 
• Never send a letter or a memo on the day you write it. Read it aloud the next morning, then edit it. 
• If it is something important, get a colleague to improve it. 
• Before you send your letter, make sure it is crystal clear what you want the recipient to do. 
• If you want ACTION, don’t write. Go and tell the guy what you want. (In our case, ping them on slack)